In recent years, Azerbaijan has amplified its campaign to "restore the rights of Western Azerbaijanis," using this rhetoric to heighten diplomatic pressure on Armenia. President Ilham Aliyev has been vocal in demanding that Yerevan facilitate a UNESCO mission to monitor cultural heritage, accusing Armenia of evading dialogue. Many in Armenia interpret these actions as a calculated effort to legitimize territorial expansion under the guise of justice and rights.
Meanwhile, Armenia faces critical vulnerabilities in its diplomacy and strategic planning. Missteps in negotiations with Azerbaijan and a lack of proactive international engagement have allowed Baku to solidify its position. Azerbaijan has adeptly exploited these weaknesses, polishing its image on the global stage and presenting itself as a proponent of justice and fairness.